EXPERIENCE

CREATIVE BUSINESS ACADEMY FOR AFRICA. 2027

THE EXPERIENCE

You don’t attend CBA — you belong to it. From the first day you are placed in a House, given a company to run and a family to build with. This is ten months of belonging, competing and creating — and a name you carry for the rest of your career.

YOUR PERMANENT IDENTITY

12 HOUSES. NAMED FOR AFRICA'S GREATEST KINGDOM

Every student joins one of twelve permanent Houses — living institutional identities, each with an archetype and a role in the creative economy. Your House is not a class group you leave behind. It is a lineage you carry for life.

The Foundation

The Creative Origin

The Strategic Mind

The Organisational Force

The Global Connection

The Artisan

The Performer

The Commercial Power

The Ambitious

The Diplomat

The Producer

The Visionary

INSIDE EVERY HOUSE

12 PROFESSIONAL SUB-COMPANIES

A House is not a study group — it’s a fully-staffed creative enterprise. Each one runs twelve professional departments, and every student holds a real role inside one of them.

TALENT AGENCY

Scouting, management & artist development.

ROYALTIES

Rights, publishing & the money that flows.

PR & RADIO

Press, airplay & the public story.

DSP DESK

Streaming strategy, pitching & playlists.

PRODUCTION

Making the work — sessions, sets & shoots.

POST

Edit, mix, colour & the finished cut.

CONTENT & SOCIAL

The feed, the campaign & the community.

DISTRIBUTION

Getting work to platforms & audiences.

STYLING

Image, wardrobe & the visual identity.

BRAND & MERCH

Product, merchandise & the House brand.

FASHION MARKETING

Collections, campaigns & the runway.

ENTERTAINMENT LAW

Contracts, clearances & the deal.

THE MERGE

HOUSES BECOME GROUPS. GROUPS BUILD CAREERS

At the halfway point the Houses merge into larger groups. Each group pools its sub-companies and takes on a single mission: develop one Artist, one Director and one Designer — together, from nothing, to release.

Now the three Schools are no longer separate. Music, Film and Fashion work the same talent, the same brand and the same release — and every group competes on the sharpness of its strategy.

ONE GROUP DEVELOPS

One Artist

Signed, developed and released by the group’s Music side.

A Director

A filmmaker built and premiered by the group’s Film side.

One Designer

A collection launched by the group’s Fashion side.

One Strategy

Every decision is a competitive move against the other groups.

THE FRIENDLY RIVALRY

THE HOUSE LEADERBOARD.

Every week the standings update. Houses and groups earn their place through the work they ship — not the promises they make.

Timed challenges across the sub-companies — planning, pitching and delivery under pressure.

Real work shipped to real audiences. Points follow what actually reaches the world.

Houses assess Houses. Faculty weigh in. The strongest strategy rises to the top.

Updated weekly. Public. Fiercely — and friendly — contested.

THE FINALE

THE STRATEGY WAR - ONE UNIFIED PLAN - THE AMEDI SHOWCASE

The year builds to a single climb: every group’s strategy sharpened into one plan, and one night where the whole cohort takes the stage.

The Strategy War

Groups compete on plans. Every group presents its go-to-market strategy for its Artist, Director and Designer — and defends it against the others.

One Unified Plan

The cohort converges. The best thinking merges into a single, coordinated plan that carries all the work to market together.

Dec 2027

The AMEDI Grand Showcase. Graduation night — a runway show, a film screening and a live performance, in front of the industry.

THE RUNAWAY SHOW

The designer walks their collections 

Every group’s Designer presents a finished collection to a live audience and the press.

THE FILM SCREENING

The directors premiere their work

The films built across the year screen in full — a premiere for the directors and their teams.

THE LIVE PERFORMANCE

The Artists take the stage

The developed artists perform live — the release, the crowd and the moment it all comes together.

STUDENT LIFE & WELFARE

A COMMUNITY THAT CARRIES YOU.

CBA runs a student-led culture and welfare system. Your House is your first family, but the whole cohort looks after its own — a network of people who have your back long after graduation.

BELONGING, BUILT IN

Student-led ulture

Students run the traditions, the events and the House rituals that make the year yours.

Wellfare & Support

A peer welfare system so no one carries a hard week alone.

Community for life

Your House and your cohort become a network across the continent and diaspora.

YOU DON'T ATTEND IT. YOU BELONG TO IT

FIND YOUR HOUSE.

Twelve Houses. One name you carry for life. Registrations for the 2027 cohort are open.