Ten months. Three Schools — Music, Film & Fashion. One permanent House, one real company. You don’t study the industry from the outside; you run an enterprise inside it, release real work to the world and own it.
Talent is everywhere. The business is the difference.
Twelve permanent Houses named for Africa’s greatest kingdoms. A curriculum built to a professional production standard — but the real teacher is the year itself. From February to December 2027 you build, merge, create, release and promote a body of real work, then present it on a stage.
The programme is built around your life and job. Classes are open during the week on the LMS, at your own pace. Live sessions with industry experts happen on weekends – virtual, wherever you are. It closes with a public release in July and graduation at the AMEDI Festival in December 2027.
Cohort begins February 2027; graduation at AMEDI, December 2027.
Every student joins one permanent House for the whole year — and life.
Music (MBA), Film (FBA) or Fashion (FAB) — specialise in one, learn the business of all three.
Subsidised fee for the full programme. Scholarships available.
One arc from a standing start in February to a graduating showcase in December. Each phase builds the one before it.
You arrive and take your place. Houses assemble, Schools begin, and vertical craft training starts. You find your team and your voice.
The company takes shape. Structure, strategy and the Integrated Core begin — you learn to run the business, not just the art.
You defend the business. Houses present a grand strategy for the enterprise they've built — the year's high-stakes proving ground.
You take the stage. The showcase and the AMEDI Festival — graduation, a body of owned work, and the network that carries it forward.
You specialise in one School and build the business of your discipline — then merge to develop talent across all three.
MBA – develop the artist
The executives behind the streaming era. You build a music company: sign and develop an artist, own the rights, run the release.
You build: a record label & management outfit.
FBA – develop the director
Producing for the high-volume Nollywood model. You build a production company: back a director, make the film, take it to market.
You build: a film & content studio.
FAB – develop the designer
From sourcing in West Africa to a runway showcase. You build a fashion house: back a designer, launch a collection, sell it.
You build: a fashion label & retail brand.
Every student belongs to one of twelve permanent Houses — a complete creative enterprise you’ll carry for the rest of your career. Your House is your team, your company and your family for the year and beyond.
Then comes the Merge: Houses combine into merged groups, and each group develops one Artist, one Director and one Designer together. That’s when a music company, a film studio and a fashion house learn to build talent as one — the way the real industry actually works.
Whatever your School, every founder needs the same operating skills. For three months, all three Schools learn one business language.
Building a company, raising and managing money, and reading a business the way an investor does.
Owning what you make, protecting it, and building a brand and reputation that compounds.
Working with data and AI as tools, and trading across a pan-African market, not just one city.
The year isn’t graded on paper. It’s judged by the world.
Halfway through, you go public — music on the platforms, a film premiered, a collection launched. Real work, released under your name, to real audiences who owe you nothing. From here on, everything is measured for real.
The year closes at the AMEDI Festival: graduation, a showcase of everything your House and merged group built, and a body of owned work you carry into the industry — with a network of faculty, partners and alumni behind it.
A programme of the Creative Talent Foundation, facilitated by CIIFA Limited, Lagos. Weekends · fee ₦500,000 / $500 (subsidised) · graduates December 2027.
Registrations for the 2027 cohort are open. Read the full brochure, then claim your place.
